The first edition of Rainbow Clouds is launched on March 15, 2021
Rainbow Clouds
Symbol of purity, simplicity and lightness, the clouds also become the symbol of collaboration between CoccoleBimbi and the non-profit organization The Childrenfor Peace. Together they join forces to create a collection with a unique flavor and a charitable mission. Rainbow Clouds, named in honor of its inspiring muses, combines the universe of fashion and that of charity: part of the proceeds from sales are in fact used to support the projects of the two non-profit organizations .
Cesare Morisco, art director of CoccoleBimbi, together with the support of Piero Piazzi - ambassador and president of Children for Peace - created a no-gender line, which could dress anyone who wanted it, respecting freedom of expression and inclusiveness.
The Rainbow Clouds capsule is on sale exclusively on CoccoleBimbi.com and is made up of dailywear items for adults and children: the capsule includes sweatshirts, shorts, t-shirts, leggings, socks and trousers sharing the pattern with the iconic clouds all-over, which has always been a symbol of CoccoleBimbi, which mix perfectly with the colors of the rainbow.
The Children for Peace
The Children for Peace is the Third Sector Body founded by Massimo Leonardelli and Piero Piazzi, President and Ambassador respectively, to provide assistance and give impetus to the creation of new projects in Africa.
With the funds raised thanks to donations, The Children for Peace helps with economic and food support programs, school education and information on issues such as HIV and drugs, thus giving children and their families concrete new life prospects.
The Success of Rainbow Clouds
There are many personalities from the world of the web, entertainment and fashion who have accepted the invitation to support the project. From Chiara Ferragni to Eva Riccobono to Wanda Nara, there are numerous talents who have worn Rainbow Clouds items with their children to promote their charitable sale through their social networks.