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The Italian designer Massimo Giorgetti, celebrated as one of the best designers in “Who’s on next” sponsored by Vogue Italia, launched MSGM in 2008, a brand richly influenced by Indy rock and contemporary art. The result is a kaleidoscope of colors and forms that capture people’s attention. Impeccable design, impressive prints and fashion forward style, the Italian creator electrified the podiums and quickly became the poster child for a new generation of stylists, mixing luxury and rebel spirit. MSGM for children is a superb nod to the adult brand: clean lines, modern colors and vibrant patterns are the key factors.