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CoccoleBimbi Spring 2025: Shapes, Colors, and Memphis Spirit
The Spring 2025 campaign by CoccoleBimbi is inspired by the design of the Memphis movement, paying homage to Ettore Sottsass’s Tahiti lamp. By combining bold geometries and pastel colors, the campaign celebrates individuality and creativity, while the selected outfits—ranging from casual to elegant—perfectly interact with the visual environment, conveying a message of energy and stylistic freedom.
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Memphis Geometries for the Spring 2025 Campaign
The Spring 2025 campaign by CoccoleBimbi draws inspiration from a timeless design icon: the Tahiti lamp by Ettore Sottsass, designed in 1981. Defined by the designer himself as a "zoomorphic lamp," this object perfectly embodies the aesthetics of the Memphis movement, which was created with the aim of breaking away from the minimalist and functionalist rigor of previous decades. With the Tahiti lamp, Sottsass managed to transform simple geometric shapes into a piece that blends industrial design with art, mixing influences from Art Deco, kitsch, and pop art.
The structure of the lamp, with its shape resembling a small bird with a long beak, is a perfect example of how design can be both playful and poetic at the same time. Its geometric shapes—a white parallelepiped decorated with the iconic black "bacterio" pattern as a base, a yellow stem, a pink cylinder for the head, and a red beak—combine in a way that transforms abstract geometries into something dynamic and playful.
Starting from this inspiration, Cesare Morisco, CoccoleBimbi’s art director, reinterpreted the concept by deconstructing and reworking the same geometric shapes. The campaign set was designed to enhance these compositions: a neutral gray background was chosen to highlight the colors and geometries, allowing them to capture attention and create a visual contrast that best expresses the identity of the campaign. The result is a setting that plays with art and design, transforming the space into a refined and contemporary visual expression.
A Play of Style and Creativity
A key element of the campaign is the selected outfits, which play a crucial role in shaping the aesthetic and visual message. Each look is designed to express uniqueness and diversity, reflecting the personality of the wearer and emphasizing the importance of individuality.
CoccoleBimbi has reinterpreted the SS25 season’s trends with a style that ranges between sophisticated casual and bold elegance, creating a balance between comfort and stylistic research. The silhouettes, fabrics, and colors harmonize with the set’s geometries, giving life to a play of contrasts and harmonies that make the campaign visually dynamic. This interaction between clothing and scenery amplifies the energy and vibrancy of the entire concept, conveying a sense of freedom and experimentation.