The Non-Farm tells the story of CoccoleBimbi’s Spring 26: an imaginary, free world with no rules or imposed roles, where animals and children live together in harmony. The campaign celebrates spring as a space for imagination and discovery—where being yourself means living without labels or preconceptions.
A world beyond the ordinary
Welcome to The Non-Farm, a universe where normality stays outside and wonder hides in the details. For Spring 26, CoccoleBimbi imagines a soft, quirky, surprising spring, with a set where a pale-blue sky meets green triangles that hint at fields and trees—then shift into a clean, geometric game. An imaginary, free space, without rigid rules or imposed roles, ready to welcome anyone who wants to see the world with fresh eyes.
Here live four extraordinary animals: Vacallo, Coa, Niglioco, and Biceratto. Their names come from a tiny gesture—reversing words—suggesting that it takes very little to change perspective, just like children do when they reinvent what they know.
Vacallo leads the scene with calm and confidence. Coa brings a spontaneous, luminous energy. Niglioco is curious, a tireless explorer of every possible corner. Biceratto, shy yet elegant, adds a note of mystery and sensitivity. Each one embodies an attitude—freedom, curiosity, sensitivity, and a touch of energy—and together they shape a small community where animals and humans live in harmony.
The coat of each character is dotted with clouds, an iconic symbol of CoccoleBimbi: light marks that evoke freedom, imagination, and possibility.
The Spring 26 campaign celebrates the freedom to be yourself: a space without labels or preconceptions, where changing shape feels natural—and spring becomes the perfect moment to rewrite the rules.
Spring 26: novità kids
The CoccoleBimbi Spring 26 collection expands its selection with new lines and carefully chosen brands, bringing a fresh, contemporary perspective to little ones’ wardrobes. Silhouettes are soft and fluid: t-shirts and sweatshirts with slightly oversized volumes, trousers with a comfortable fit, and dresses designed to ensure freedom of movement. Prints take center stage, from bold maxi graphics to playful all-over micro patterns. The color palette moves from delicate pastels to bolder accents that energize the season.
For boys, Fendi stands out with a print inspired by the Selleria archive, reworked through a kidswear lens. For girls, a Dolce & Gabbana set celebrates spring with a floral twist—bright, feminine, and designed to enhance a fluid, elegant line. The collection brings heritage and contemporaneity into dialogue, translating iconic brand codes into pieces made for the kids’ world.
For baby girls, Gucci interprets elegance with an ivory dress featuring the GG horsebit, a symbol of minimalism and sartorial quality. For bolder personalities, Dolce & Gabbana proposes a strong animal-print look, adding energy and character to the spring palette. And for baby boys, a classic mid-season outfit takes the spotlight: a beige trench with the Fendi Bear detail—versatile, perfect for first strolls and days outdoors.
Spring 26 connects each brand’s heritage with creative patterns, comfortable fits, and refined details, resulting in versatile pieces that feel instantly recognizable. A proposal where style and function meet, designed to accompany children every day—from routine moments to open-air adventures.