A Day in New York with VÉLOCIPÈDE and CoccoleBimbi captures an urban adventure seen through the curious eyes of children. A journey shaped by imagination, play and discovery, it marks a new international chapter in the CoccoleBimbi story: New York.
VÉLOCIPÈDE Kids
VÉLOCIPÈDE interprets childhood as a world made of movement, independence and discovery. The brand tells the story of children who are free to observe the world, explore it and build their own imagination step by step.
Each piece becomes part of an everyday story: more than clothing, it is something that follows children through their adventures and their growth. The aesthetic of VÉLOCIPÈDE reflects an idea of lightness, freedom and imagination, creating looks for curious, energetic children who are always ready for the next journey.
For this project, VÉLOCIPÈDE meets the CoccoleBimbi universe against the urban backdrop of New York, bringing to life a story where style and exploration come together.
A Day in New York
Little Aleksei arrives in New York with a folded map in his pocket and one clear mission: to find the new CoccoleBimbi headquarters.
He has only a few essential with him: a compass to find his way, a pair of binoculars to look further ahead, and a magnifying glass to discover the city’s hidden details.
The journey begins in Central Park. Aleksei walks with his friend along the park paths, looks up at the trees, stops by the benches and unfolds the map to decide which way to go. Around them, New York moves fast: big, alive and noisy. Aleksei, however, moves fat his own pace, calm and attentive.
As they leave the park, the rhythm of the city changes. The sidewalks grow busier, the buildings rise higher, and the crossings become faster. Aleksei follows the clues he finds along the way: a street number, a mark on the map, a familiar detail. Every small sign brings him closer to his destination. Between 25th Street and Broadway, the search becomes more exciting. The compass points the way, the magnifying glass reveals the final clues, and the map leads Aleksei to 1115 Broadway.
There, together with his friend, Aleksei reaches the new CoccoleBimbi headquarters in New York. The adventure ends with an arrival, but it also opens a new chapter: CoccoleBimbi’s story in the Big Apple.
Photo credit: @andrewwerner