Poco Blush

Founded in 2019 in Shanghai by designer Zheng Liu, Poco Blush is a kidswear brand that turns children’s imagination into visually striking pieces. Designed for girls aged 4 to 12, the brand stands out for its original hand-drawn prints, expressive colours and creative aesthetic, combining storytelling, fashion and freedom of movement. Each collection is born as a small illustrated universe, filled with cherries, swans, cats, rabbits and childhood symbols, transformed into clothing and accessories to wear every day.

The Poco Blush girls’ collection offers designer pieces created to accompany playtime, school and leisure with comfort and personality. Dresses, t-shirts, sweatshirts, trousers and sets combine practical silhouettes, soft fabrics and carefully finished details, while keeping the brand’s graphic language at the centre. Prints become the true protagonists of each look, telling colourful and original stories through illustrated motifs, contemporary proportions and a construction designed for everyday movement.

Poco Blush for girls interprets fashion with a delicate yet distinctive style, far from basic clothing and closer to a more refined, creative aesthetic. Each piece combines quality, comfort and design, offering a wardrobe that speaks to curious children and fashion-conscious parents.