Roy Roger’s Kids

Founded in 1952, Roy Roger’s is a historic Italian brand born from the vision of Francesco Bacci and his wife Giuliana, pioneers in the production of the first American denim blue jeans made in Italy. From a small family-run manufacture to an internationally recognised brand, Roy Roger’s has built its identity around denim, combining Italian craftsmanship, material research and constant attention to the evolution of style. The brand is known for its iconic details, such as the black triangle on the back pocket, the patented zips and the historic “pocket money”, elements that make every piece immediately recognisable.

The Roy Roger’s Kids collection brings the brand’s authenticity and heritage into children’s wardrobes, offering jeans, sweatshirts, t-shirts, trousers and denim pieces designed to accompany boys and girls in everyday life. Each proposal combines quality, durability and comfort, with practical fits and selected materials that ensure freedom of movement at school, during leisure time and in everyday activities. Denim remains the protagonist, reinterpreted in a contemporary key through washes, details and silhouettes suited to the kidswear world.

Roy Roger’s for kids represents an authentic, versatile and timeless style, perfect for those looking for durable pieces with carefully designed details. Italian tailoring tradition combines with an international attitude and a growing focus on sustainability, thanks to the use of innovative materials, organic or recycled cottons and more responsible production processes.