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During the peak years of the California gold rush, Bavarian immigrant Levi Strauss decided to open a textile company in San Francisco in 1852. Levi had brought with him from Europe a very special fabric, which was only produced in France and Italy: Denim cloth, made from cotton and linen. The iconic five-pocket cotton trousers, held together by traditional stitching and metal rivets, were exclusively produced in 1973 and immediately became the uniform of factory workers, miners, rebels, rock stars, presidents, men, women and children. What began as an invention, for the American worker became the uniform of progress. Levi Strauss & Co. is one of the world's largest clothing companies and a world leader in jeans and more: Levi's garments are the purest expression of the authentic version of ourselves, bringing memories of our adventures to canvas and fabric once worn.
LEVI'S KIDS CLOTHING: Levi's must-have clothing for children from 2 to 16 years old
The first Levi's children's clothing was created in 1906. It introduced Koveralls for kids, a playsuit made from a single piece of denim. Comfortable, durable and made from high-quality fabrics, Levi's clothes have been the best choice for children and teenagers aged 2 to 16 for more than a hundred years. The classic 510-511 denim jeans are also a ""must have"" in the Levi's kids version: made of comfortable, easy-to-wear materials in stretch denim but also in ""knit denim"". In addition to the t-shirt with the classic red logo, jackets and shirts are also bestsellers, completing fashionable but comfortable looks.