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FASHION, LIFESTYLE

New Balance for Kids: the sneakers of the moment

7 minute read

In recent years, New Balance has successfully redefined the concept of sneakers, becoming a style icon for both adults and children alike. Thanks to a winning mix of innovation and a nostalgic touch, the brand has earned a prominent place in the ranking of the most coveted brands. Let's explore its most iconic models and current trends in kids' sneakers.

New Balance, a fashion icon for all ages

In recent years, New Balance has unequivocally become one of the coolest sneakers of the moment, topping the charts of the most coveted brands. Thanks to a perfect blend of innovation and a nostalgic look back at the past, the brand is experiencing a moment of great hype and is considered a fashion icon.
Initially gaining popularity in the 80s, New Balance has revisited its archive in recent years, bringing back retro-inspired sneakers that appeal to everyone. Not only adults but also children are discovering the allure of the American brand, known for its iconic design without compromising on comfort and durability. Renowned for their unbeatable comfort, a result of continuous innovation, New Balance shoes for children are the ideal choice for those seeking a perfect blend of style and performance.

New Balance: between tradition and innovation

New Balance is a brand with a rich and established history, known for its commitment to creating high-quality footwear. Founded by William J. Riley in 1906 in Boston, Massachusetts, the company started by producing arch supports and has since evolved over the years to become a leader in the running shoes and sneakers industry.
What sets New Balance apart from other brands is its dedication to technological innovation and craftsmanship. Additionally, New Balance is renowned for its wide range of footwear available in different widths, offering a personalized fit that meets the needs of every customer. This quality-centric and comfortable approach has made the brand a trusted choice for athletes, fitness enthusiasts, and families worldwide.


But what's behind the numeric series that defines one model from another?
When the brand's designer Terry Heckler decided to name New Balance models with a numeric sequence, he did so to give each shoe a uniform perception across all models, allowing customers the freedom to choose the most suitable pair from a collection placed on an equal footing. Specifically, the numeric series is divided into two parts: the first indicates the technology used, and the second the series and purpose (running, fitness, etc.).

Trendy New Balance models for Kids

New Balance sneakers are not only a popular choice among adults but are also increasingly becoming a must-have for kids. With a perfect blend of trendy design and unmatched comfort, these shoes are worn daily by many children. Let's explore together the trendy models and the features that make them so beloved. From retro designs that evoke the golden age of basketball to modern styles inspired by running, these sneakers have become a symbol of style and functionality for today's children.


Discover the entire collection of New Balance Sneakers for Children and Babies

New Balance 530

The New Balance 530 sneakers for kids stand out for their sporty design and vintage reference to the world of running. With a design that draws from the aesthetics of the 90s and 2000s, these sneakers perfectly blend retro style with a modern touch.
Their advanced technology, combined with breathable and durable materials, offers unparalleled comfort and a contemporary look that catches the eye.

The standout feature of the New Balance 530 is the ABZORB cushioning in the sole, which ensures excellent shock absorption, making these shoes ideal for kids who love to run and play outdoors. Additionally, the rubber sole provides excellent traction on various surfaces, ensuring safety during dynamic activities.

The New Balance 530 not only deliver high performance but also add a stylish touch to any outfit, making them a perfect choice for every sneaker-loving child.


Discover the entire collection of New Balance Sneakers for Children and Babies

New Balance 574

The New Balance 574 model for kids is an icon of style and versatility that has captivated generations of young and old enthusiasts. With its classic and timeless design, the 574 is perfect for any occasion, from leisure time to school.

Crafted with a suede and mesh upper, this sneaker offers a combination of durability and breathability, keeping kids' feet cool and comfortable all day long. The EVA rubber sole ensures optimal cushioning, ideal for little and big adventures.

Easy to pair with any outfit, the New Balance 574 is the perfect choice for those seeking a blend of fashion and functionality in children's wardrobes.


Discover the entire collection of New Balance Sneakers for Children and Babies

New Balance 9060

The New Balance 9060 for kids reinterpret the iconic elements of the 99X series with retro-futuristic elements inspired by the 2000s, where technology and the future blend into a winning mix. This model stands out for its modern and eye-catching design, characterized by a combination of high-quality materials that ensure durability over time.

The 9060 offers advanced cushioning thanks to ABZORB technology and ENCAP sole, ensuring optimal support and a comfortable fit. Additionally, the durable rubber sole provides excellent traction on various surfaces, making them ideal for outdoor play and everyday wear. The American brand reaffirms itself as a pioneer of an authentic 90s revival, where comfort and style are paramount.

By choosing the New Balance 9060 for your child, you opt for a product that combines functionality, style, and innovation, perfect for accompanying little ones on all their adventures.


Discover the entire collection of New Balance Sneakers for Children and Babies

New Balance sneakers for Kids and Babies