Pomeriggio d’estate: the new Summer 26 collection on CoccoleBimbi
The new CoccoleBimbi Summer 26 campaign is born from a precise imaginary world: that of a slow, luminous, suspended Italian summer afternoon. A visual story made of nature, freedom and small spontaneous gestures, set within the poetic backdrop of Masseria Fontana di Vite.
Fontana di Vite, artist residence.
Masseria Fontana di Vite is often described as a true artist residence: a place where hospitality, landscape and creativity coexist naturally. Immersed in the Lucanian countryside, just a few kilometres from Matera, it preserves the authentic atmosphere of the ancient rural residences of Southern Italy, reinterpreted through an elegant and contemporary lens.
Surrounded by wheat fields, olive trees and open horizons, the masseria seems suspended in a slower sense of time, made of light, silence and matter. Its pale stone, intimate courtyards and essential spaces create a poetic image of Basilicata, where every detail is in dialogue with the surrounding nature.
Here, the landscape is not simply a backdrop, but a living presence. It enters the spaces, accompanies gestures and transforms every perspective into inspiration. Among rural volumes, natural textures and soft colours, Fontana di Vite becomes an intimate, timeless setting, capable of welcoming projects, visions and visual narratives.
Its identity emerges precisely from this harmony between the warmth of the sun, the delicacy of the shadows and the quietness of the countryside. The masseria thus becomes an emotional landscape, able to evoke the imagery of an Italian summer experienced slowly, like a long summer afternoon. A luminous, authentic and suspended place, where the beauty of Basilicata meets the creative sensitivity of those who pass through it.
Pomeriggio d’estate
Pomeriggio d’estate was conceived as a visual story of a slow and spontaneous Italian summer. An imaginary world made of warm light, outdoor play and small everyday gestures that become memories.
The theme of the Summer 2026 campaign draws inspiration from those suspended afternoons when time seems to stretch, with the sun softening the colours, the long shadows across the countryside and the simple freedom of childhood.
It is a summer lived without haste, between nature and carefree joy. The children move within an authentic setting, where every element recalls the memory of days spent outdoors.
Through this imagery, the collection comes to life naturally, engaging in dialogue with the landscape and with the children’s spontaneous gestures. The result is a story that conveys the truest essence of an Italian summer afternoon.
The Summer 2026 collection
The Summer 2026 collection takes shape as a seasonal story that accompanies childhood through its most authentic moments. Each look becomes part of a summer imaginary world made of freedom, movement and small everyday rituals.
The soft silhouettes, lightweight fabrics and warm palettes engage in dialogue with the landscape and the light of the countryside, conveying a fresh and contemporary idea of style. From the most essential looks to the more refined proposals, the collection interprets summer through pieces designed to be worn and lived in.
It is a wardrobe that follows the slow rhythm of summer afternoons, leaving room for the children’s personality and their freedom to move, explore and imagine.