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With its Parisian inspiration that mixes nostalgia and modernity, Carrément Beau is a brand for babies and children that creates collections with elegant and classy features. With comfortable fabrics, fresh and fashionable colours, the baby and children's brand creates collections where everyday comfort and formal style come perfectly together. By combining the word Carrément (a term used extensively by children) with the adjective beau, the brand's name translates into "extremely beautiful". As well as underlining its French origin, it is also a reference to the yoke pattern, an iconic pattern in the classic wardrobe. Carrément Beau's style is vintage and playful, with classic garments updated with iconic prints and quirky details. Neutral tones such as navy blue, taupe and brown are interspersed with pink, burgundy and teal, expressing the young soul of the brand.