New Balance

The story of New Balance begins in 1906 in Boston when William J. Riley opened a factory for foot supports and insoles. In 1956, the company was sold to Eleanor and Paul Kidd, who launched the 'Trackster' model, the first athletic shoe with a ripple sole that soon became popular throughout the United States. Following this success, New Balance became a reference point for running shoes and athletes and decided to abandon the production of insoles to focus on footwear and sportswear.
Today, New Balance is a global brand for sport and lifestyle, including not only footwear but also clothing and accessories.


The New Balance lifestyle offers a wide range of clothing and shoes for children, perfectly combining comfort and style.
New Balance kids' shoes are designed to provide support during daily and sporting activities without ever compromising on fashion. Among the most iconic models are New Balance 480 for an elegant silhouette and clean style; New Balance 9060 for more casual looks; New Balance 574, iconic for its many appealing colors; and New Balance 550 for timeless comfort and style.