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On the occasion of the 65th anniversary of Barbie, a timeless style icon, CoccoleBimbi with Mattel decides to reward its community by giving them the brand's iconic games: Barbie, Hot Wheels, Fisher Price and Polly Pocket
Happy Birthday, Barbie
Barbie, the most famous doll on the planet, turns 65. The icon of popular culture was presented for the first time at the New York Toy Fair on March 9, 1959 under the name Barbie Millicent Robbins.
Its creator, Ruth Handler, one of the founders of Mattel, had the idea of creating a doll that moved away from the concept of a baby toy, to which children were accustomed, but which was closer to that of a young woman : a blonde doll with a narrow waist and wearing the iconic black and white striped costume.
Barbie style icon
Since then it has never stopped being one of the most sought after objects by children and beyond. From a playmate for generations to a true style icon and beauty. Its introduction on the market and in society marked the beginning of a true revolution in the world of toys. Over the years, Barbie has helped promote the possibility for all girls to express themselves freely, over time she has overcome all types of inclusion, boys and girls all over the world have been able to recognize themselves in her and feel represented.
Over the years Barbie has undergone numerous changes, reflecting the aesthetic canons of fashion and society; she has worn the hats of different professions, from astronaut to doctor, to president and much more. Her ability to adapt to changes in society has earned her the status of undisputed icon.
The evolution of Barbie
CoccoleBimbi and Mattel
CoccoleBimbi with Mattel wanted to celebrate this iconic date with a fantastic surprise for its customers. From March 9th, by purchasing Spring Summer 2024 products on CoccoleBimbi.com, you will be able to receive many toys by Mattel as gifts: Barbie, Hot Wheels, Fisher Price and Polly Pocket.
The dynamic is simple and immediate: by placing your favorite products in the cart, you accumulate flowers. The more flowers you collect, the more gifts you will have to choose from.