Casablanca

Casablanca is a luxury clothing brand founded in 2018 by Charaf Tajer, a talented designer raised between Paris and the eponymous city of Morocco.

The brand’s founder and creative director draws inspiration from the most elegant hotels in the world, classical and international music, and a deep love for French architecture. This is blended with Neapolitan craftsmanship and tailoring techniques to create clothing that is elegant yet casual, with a contemporary taste for both adults and children.

The unique pieces of Casablanca children’s clothing come to life in a palette that simultaneously evokes the clay courts of Stade Roland Garros and the sun-drenched terracotta of North Africa, accented by fresh tennis whites and pastel touches. The silhouettes, though inspired by sporty clothing, are sophisticated and relaxed, and are presented in high-quality fabrics such as cool cotton and soft terry cloth, ensuring comfort and durability.

Casablanca for children and babies embraces both past and present through collections that represent a perfect fusion of elegance and contemporary design, and daily celebrates the strong bond between the brand and tailoring traditions.