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Ghayme, the brand founded by Cesare Morisco, presents the new beanie capsule collection, exclusively on CoccoleBimbi.com. With their unique and contemporary design, these hats are ready to win over both adults and children while spreading a message of happiness and positivity.
"Every day is a new beginning, an opportunity to find your happiness. The Ghayme cloud is here to remind you that, every time you face the world, the energy you need is already inside you. Treat yourself to a smile and share it with those around you because happiness is contagious."
Cesare Morisco, Art Director and Co-Founder of CoccoleBimbi
NEVER NOT SMILE
In a fast-paced world, Ghayme, created by Cesare Morisco, was born with the aim of spreading a smile, every day. This hat is not just an accessory, but a symbol of happiness, carefreeness, and lightness. The smiling cloud, always an icon of CoccoleBimbi, turns yellow and is ready to spread good vibes to those who wear it and those who see it on the street.
For Cesare Morisco, art director and co-founder of CoccoleBimbi, the cloud represents the world of children: a boundless place where everyone can freely express themselves. This new capsule reflects the brand's core values: positivity, uniqueness, inclusivity, and versatility, all encapsulated in a Made in Italy design that fits all ages and all genders.
A Look Back: The First Capsule
With its comfortable, colorful, and iconic design, the first edition of Ghayme captured the attention of both adults and children.
The distinctive aesthetics of the iconic Beanie created a strong appeal, not only for its versatility but also for the positive message it represents. Launched with great anticipation in November 2021, the first capsule demonstrated how the brand could combine an eye-catching style with a deep and inclusive vision.
Choosing Ghayme means not just selecting a quality accessory with aesthetic charm, but also reflecting on what you wear and the message you wish to convey. Each hat thus becomes a statement of intent, a manifesto of positivity and style.
Ghayme FW24
The Ghayme hat with the iconic yellow cloud is available exclusively on CoccoleBimbi.com.
Alongside the smiley cloud stands the payoff Never Not Smile, a nod to the brand's origins and its mission, which remains constant over time. The Beanies, available in a vibrant color palette—green, fuchsia, light blue, blue, and black—suit any look, bringing a message of rebirth and sharing happiness.
Thanks to attention to detail and a contemporary design, they are ideal for any occasion and represent a must-have for those who wish to face each day with a smile, spreading energy and lightness to those around them.
Discover Ghayme
Exclusively on CoccoleBimbi