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The Jordan brand is the sportswear brand created by Nike in 1984. The clothing brand takes as its inspiration an image of Michael Jordan, the most famous basketball player in the world and NBA basketball champion. The brand's goal has always been to disseminate the player's values like the desire to never give up and the will to go beyond one's limits. For this reason, the brand logo is the "Jumpman", which represents freedom and power. The Jordan brand manages to express these values through the clothing line created for children through shorts, tank tops and t-shirts with the brand's iconic logo.