Adidas

The history of Adidas began in the 1920s, when Adolf Dassler had the intuition to create sports shoes designed for each discipline. In 1928, the first studded shoes made their debut at the Olympic Games, celebrated by Karoline “Lina” Radke’s victory in the women’s 800 meters. The “Dassler Brothers Shoe Factory” soon became synonymous with performance and innovation.

In 1949, after separating from his brother Rudolf, Adolf officially founded Adidas. Since then, the brand has experienced a continuous rise: iconic models, pioneering sports sponsorships such as the partnership with the German national football team, and legendary ambassadors like Muhammad Ali and Franz Beckenbauer have helped make it a global symbol.

The famous three stripes, originally created as a technical detail to reinforce the sole, became a universal mark of recognition. Alongside them, the Trefoil — introduced in the 1970s and still the emblem of the Originals line — has made Adidas a brand able to blend sport and lifestyle. Today, these icons appear not only on Adidas shoes for kids, but also on clothing: sweatshirts and t-shirts that combine comfort, durability, and style, confirming Adidas as a point of reference both on and off the field.