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Amiri is a Californian modern luxury clothing brand founded in 2014 by Mike Amiri Pusa, Iranian entrepreneur and creative director, who has exported the aesthetics of West Coast rock stars all over the world. Amiri is characterized by the aesthetics of deconstruction and lived-in look, ripped jeans and tie-dye sweaters. Kurt Cobain, Mike Jagger and rock club culture are the worlds from which the brand continually draws its inspiration to create items with worn-in finishes and characterized by deconstruction obtained by careful ad hoc processing for each fabric. The brand has created a line of children's clothing that is now available on the CoccoleBimbi.com website.