Il Mondo di MeG is a project born from the passion and friendship of Michael and Giulia, two animation professionals who, since 2010, have brought magic and fun to children's parties. Today, Il Mondo di MeG takes a new step in its creative journey with the release of its first illustrated children's book, a story that encapsulates the same fantasy and wonder that define them. The book is available exclusively on Amazon and CoccoleBimbi, which has created some sweatshirts inspired by the characters from the story for the occasion.
“Che fine hanno fatto i colori?” by Giulia Ciaccio and Michael Castorino
At the heart of the Mondo di MeG, every party is an explosion of joy, fantasy, and colors. Giulia wears blue, Mike wears orange, Rita wears green, Gipi wears red... Every child carries a special shade with them, a unique piece of that wonderful rainbow that makes play a moment of shared magic. But what happens if suddenly the colors start to disappear? If the Mondo di MeG, usually vibrant and sparkling, becomes dull, lacking light and joy?
It is from this question that "Che fine hanno fatto i colori?", the first illustrated book by Giulia Ciaccio and Michael Castorino, founders of Mondo di MeG and longtime protagonists in children’s entertainment, was born. Published by Bruno Editore and available exclusively on CoccoleBimbi and Amazon, this book is much more than just a fairy tale: it is an exciting journey that teaches young readers the value of inclusion, friendship, and sharing.
"Che fine hanno fatto i colori?" is a story that speaks directly to the hearts of children and their parents, showing how play is the most powerful way to build friendships and break down barriers. Giulia and Michael, with their experience in the animation world, wanted to capture in this book everything they believe in: the importance of making every child feel special, leaving no one behind, and living childhood as a time for discovery and sharing.
"*We wrote this book because we believe that play knows no limits and it is even more beautiful when shared together*," say the authors. "*We want every child reading this story to feel part of a colorful, inclusive world full of possibilities.*"
CoccoleBimbi, always attentive to the values of childhood, has chosen to support this project in a unique way: in addition to making the book available exclusively in their store at a special price, they have created sweatshirts inspired by some characters from the story.
The CoccoleBimbi sweatshirts to tell the colors of Il Mondo di MeG
To celebrate the release of "Che fine hanno fatto i colori?", Il Mondo di MeG organized an event in Milan, turning it into a unique opportunity to immerse in the magic of the story and its values. During the presentation, the Il Mondo di MeG team brought the book’s characters to life by wearing special sweatshirts, each in a different color, just like the protagonists of the story – a creative way to convey the book’s message through fashion and engage the young guests.
For this occasion, CoccoleBimbi also created exclusive sweatshirts inspired by Giulia and Mike, characters from the story. Giulia’s sweatshirt is blue, like her sky-blue eyes and her serene, thoughtful, and warm nature. Mike’s sweatshirt is orange, like his hair and his overwhelming energy, creative and enthusiastic. Different but complementary, Giulia and Mike discover that the world is not meant to be divided into colors, but to intertwine into a unique mosaic, where every shade has its own value. Their friendship proves that diversity does not separate, but enriches, creating something bigger and more beautiful. Because when colors blend, the magic of being together without losing one's uniqueness is born.
