Gensami is a brand of fine Made in Italy knitwear for babies. The name comes from the union of "gens" + "ami". In ancient Greece (genos), in ancient Rome (gens), indicates a group of people who recognized a common origin. “Ami” from the Latin Amare, verb, first conjugation, second person singular. The brand's mission is to express belonging to the Gens - the community - united by a feeling of Love. The alpaca is the witness of the brand as it is an animal that loves being in company, it is nice and it embodies innocence, sweetness and positivity, the hallmarks of childhood. The brand uses only natural fibers that come from farms with proven standards in terms of animal welfare protection; it produces in small batches in order to minimize the environmental impact.